By upselling credits to these high-retention gamers, the vertical can easily transform from free-to-play to pay-to-play mobile games. This is once they have become engaged and regular players. The ‘higher’ hand is the one whose value is closest to 9.
Players bet on whether their hand or the bankers’ will be higher, and can also bet on a tie. A typical social casino game monetizes almost 70 percent from in-app purchases and 30 percent from in-app advertising.Īlthough there are many free-to-play social casino games, titles in this vertical monetize by driving their users to purchase additional credits once the initial credit runs out. The player and banker both initially draw 2 cards, and the sum of both cards is the value of the hand. If there’s something that has remained quite consistent in the social casino gaming market, it’s that social casino gamers are more willing to spend their money on in-app purchases than other gamers.
In recent years, this genre has been hailed as one of the top-grossing mobile gaming genres worldwide – after role-playing games, strategy, and match games. It is estimated to reach 8.3 billion US dollars in 2026. There are several types of slots to choose from including the traditional three-wheel slots, modern five-wheel video slots, progressive jackpot slots where the pot increases the more the game is played, and mega-spin slots where you can play multiple games at once. The estimated global value of mobile social casino games is currently around 7.1 billion US dollars.
